Reach and Involvement
Total Traffic: 60,000 visits
Engaged Users: 25,000 (42%)
Insight: 42% of visitors are engaging beyond the landing page. Target the remaining 58% with improved landing page CTAs.
Acquisition and Conversion
Conversion Rate: 6.2% (3,720 customers)
Abandonment Rate: 18%
Insight: Conversion improved by 0.5% this month. Focus on abandoned carts to recover lost revenue.
Retention and Loyalty
Retention Rate: 62%
Average Repeat Purchases: 1.8 times/customer
Insight: Retention has stabilized, but increasing repeat purchase frequency to 2.2 times/customer could add ₹50K in monthly revenue.
Advocacy
Referrals: 18%
Positive Reviews: 82%
Insight: Capitalize on high referral rates by offering a tiered loyalty program.